BCN Wisła

A new institution with no brand.

Beskidzkie Centrum Narciarstwa opened in Wisła, Adam Małysz’s hometown, as a ski jumping museum and cultural centre. The brand had to carry the sport’s history and still appeal to younger visitors.

Slope. Jump. Pixel.

The line ZBOCZE. SKOK. PIXEL. links mountain tradition with the digital world and holds the whole system together, from the exhibition wall to a phone screen.

Colour, type, elements.

Merch, tickets, social.

The complete brand package.

BCN received the logo in every colour variant, a library of graphic elements, social media and document templates, designs for tickets, mugs and notebooks, email signatures and a brand book.