Brand Identity · 2026
BCN Wisła
An identity for a cultural landmark born from ski jumping legend.
01 — Challenge
A brand new institution carrying the weight of legend.
Beskidzkie Centrum Narciarstwa was born with a clear and ambitious mission: to give ski jumping — the sport that made Wisła world-famous through champions like Adam Małysz — a permanent cultural home. As a newly founded museum and cultural centre, BCN had no existing visual language to build on. The brief was demanding: create an identity strong enough to carry a sporting legend's legacy, yet forward-looking enough to speak to a new generation of visitors.
02 — Strategy
Mountain heritage meets the digital era.
We identified 'Mountain Tech Dynamic' as the strategic territory — the intersection of alpine heritage and the digital present. The tagline ZBOCZE. SKOK. PIXEL. (Slope. Jump. Pixel.) became the conceptual spine: a brand system that feels as natural on an exhibition wall as on a mobile screen.
ZBOCZE.
SKOK.
PIXEL.
Project tagline
03 — Identity System
The building blocks.
Colors
Primary Blue #003DA5. Steel Grey. Deep Black. The palette of a mountain at dusk.
BCN
JetBrains Mono
Typography
Barlow Black for display — wide, cold, architectural. JetBrains Mono for data and precision.
Graphic Elements
The Pixel Trail: scattered squares suggesting digital speed and mountain scree. The BCN mark: geometric, derived from Beskid architecture, built to work at 3 meters and 3 millimeters.
04 — In Practice
The brand lives in the world.
05 — Deliverables
A complete system, ready to climb.
BCN received a comprehensive brand package: full logo suite with all colour variants, graphic elements library, social media templates (Instagram, Facebook, LinkedIn, Google Business), document and Word templates, merchandise designs (tickets, mugs, notebooks), email signatures, and a full brand book documenting every decision.
150+ brand assets
5 media platforms
Complete brand book
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