/00Competition entry · Liberec · 2026
Lidové sady
A visual identity proposal for a cultural centre in Liberec.
/01Brief
A logo for the Zoo Liberec family that also stands on its own.
Lidové sady is a music and culture centre in a historic building and one of four brands under Zoo Liberec. The logo had to fit the shared design and still work alone on posters, social media and signage.
/02Concept
Drawn from the building.
The starting point is the outline of the historic building, drawn in one stroke. It works in black and white and in colour.
/03Two proposals
Geometric and soft.
We gave the jury two developed proposals, each with its own colours. The jury chose a different entry.
A · Geometric
The outline of the building’s gable window. Dark green, copper and cream.
B · Soft
A calligraphic loop of the letter L, after the building’s Art Nouveau lines. Purple, lime and cream.
/04Examples
Programme, icons, building.
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