SASH Platform

Two disconnected systems. One brand ready to actually sell.

SASH had a site and a shop — but the site was editorial-only, with no product, price, or order data anywhere in it, and the shop lived as a separate system next to it, unable to see the other. The brand needed one platform: a single source of truth for the catalog, the checkout, and the content, without turning into a second job to maintain.

Minimal by design, trusted by default.

The identity is deliberately restrained: near-black ink on warm off-white, a single variable-weight typeface, and a heavy black frame repeated everywhere — down to the keyboard-focus outline. Motion throughout is smooth, never abrupt. Less color, more clarity: for a brand built on sustainable materials and clothes designed to be worn, not just bought, restraint reads as trust.

A storefront that can sell — hardened before it had to.

Storefront, admin, and commerce logic run as small, stateless services on serverless infrastructure — nothing to provision, patch, or pay for while idle. Checkout hands off to a hosted payment page — card, Apple Pay, Google Pay — and the price charged is always recalculated from the database at the moment of purchase, never trusted from the browser. Product data feeds automatically into Google Shopping, and every visit and purchase reports into a live analytics dashboard.

One catalog, one brand, everywhere.

Hardened where it matters, invisible everywhere else.

Checkout and cart endpoints are rate-limited against scripted abuse; every admin request is checked against its origin and rejected if forged; every public response carries a strict content-security policy, and HTTPS is enforced end-to-end with certificates renewed automatically at the edge. The admin portal itself sits behind single sign-on, gated to an explicit list of approved accounts. Product photography backs up automatically, every week. Independently audited: 100/100 on Best Practices and SEO, 94/100 on Accessibility, and a 276ms Largest Contentful Paint with zero layout shift.